BINET-PAPILLON perpetuates the traditions of French Haute Parfumerie, working with the noblest and most natural perfumery raw materials (more than 90% natural / 84% organic / cruelty free), while innovating to offer you long lasting fragrances aimed at "scratching the soul", according to the creator's own terms.
As an architect-perfumer, Virginie Choné, the founder of BINET-PAPILLON house develops in a fourhanded work complex perfumery creations for 15 years. The range of perfumes inspired by 18th century French traditions, such as Demi-Deuil, is dedicated to "perfume lovers" looking for a personal signature scent.
It was 10 years after its creation that the independent perfume house Papillon Rouge got closer to La Maison Binet and became BINET-PAPILLON. The Binet family was famous in the 18th century in the high perfumery with Sylvestre Binet, master perfumer in Paris, whose grandfather was none other than the wigmaker of the King of France Louis XIV. Louis XIV's famous phrase, "Do me the grace that your heart open", takes on its full meaning here and is taken up as the brand's line of thinking.
Sylvestre Binet's perfumery was located at 127 rue Saint-Honoré in Paris, not far from the current BINET-PAPILLON showroom, now located in the magnificent Galerie Vivienne, at the entrance to the east wing, which leads to the Place des Victoires via the Place des Petits Pères and the improbable but very Parisian rue du Vide-Gousset. Virginie, a Parisian at heart and a lifelong lover of the city's plans of her town, chose a map of central Paris with a red dot at the location of the Galerie Vivienne as the setting for her perfumes.
It is in this Parisian boudoir that we welcome you in the afternoons from Tuesday to Saturday to make you discover these unique perfumes, this wonder of your senses hoping "that your heart will open" ...
Introduced to the magic of scents in her grandfather's aromatic garden in Lacoste in the South of France, and then twenty years later at GUERLAIN, which she joined as Marketing Director for France, Virginie is fascinated by the evolution of the role of perfume through the ages: a sacred and ritual object in ancient times, which became a symbol of seduction, an object of pomp and circumstance at the Royal Court of Versailles, and nowadays an object of global luxury.
According to her, perfume must create a pure emotion that reveals and enhances your intimate nature. It must be a whole, a subtle balance to conquer your soul.
BINET-PAPILLON: a collection of 14 original and uncompromising mixed fragrances, pure emotion, the secret of a signed and confidential perfumery that you will probably want to keep for yourself!
Essence unique avec une signature bien spécifique.
Des produits de qualité pour un service qui l’est tout autant.
Je recommande sans hésiter.
Singulière, ensorcelante et complètement addictive… je l’adore.
This beautiful fragrance mixture reminds me of one of my relatives perfume. When I tried n°18 I was instantly reminded of the good old times and memories with that person. Now everytime I wear it I'm reminded of her, and it makes me extremely happy.
This perfume is perfect for summer! Very fresh with a citrus touch. I absolutely love it and recomand it.
Son odeur évolue tout au long de la journée, un véritable coup de cœur pour ce parfum frais et légèrement fumé.
Patchouli Monarque became my everyday perfume. It smells powerful and luxurious which I love. This one of a kind fragrance stays on all day long. I am extremely happy to finally have found my designated smell.
Beautiful scent! I smell notes of coffee with flowers- magnolia. I perceive it as subtle and rather close to the skin. It was a blind buy but no regrets:) 100% recommend.
Perfectly unisex violet fragrances, where Farenheit from Dior meets Borsari Violetta. FInally found my Violet holy grail
Good quality/price ratio. Fragrances feel very french and have a timeless soul. Packaging is minimal yet eloquent and refined. Very happy
Profumi bellissimi, fatti veramente bene. Complimenti. Appena ordinato la full size di alkemist
Fragrance de qualité, enveloppante et charnellement sensuelle
Commande en ligne d'un set d'échantillons. Envoi rapide et soigné.
Et les parfums sont divinement fins et corsés !
La livraison à Paris est hyper rapide. Les parfums sont très beaux et l’emballage très agréable (j’ai même gardé des timbres).
I ordered the sample package. I received it in a big red envelope with a hand written note. It felt like a gift from a friend and then of course it was full of high quality perfume formulations. Still enjoying the discovery. Thank you so much.
Difficile à choisir ! Par hasard j ai découvert Binet -Papillon en 2019 et depuis je suis addicte 🙃 Excellente expérience, des odeurs magiques et uniques !