What is Luxury ?

The definition of luxury is, in its nature, subjective. Luxury is a matter of perspective ; it is said to be "the ordinary of extraordinary people and the extraordinary for ordinary people.

In this blog, we invite you to explore the different facets that define luxury as we know it today. 

 

First of all, luxury is a question of quality

Quality embraces elements such as craftsmanship, raw material and originality. Beyond excellent durability and longevity as well a great aesthetic appeal, luxury offers are also defined by a strict selection of raw materials, especially in the context of rising environmental stakes. Due to all these elements, economists often refer to luxury products and services as being "priced above their functional value".

As such, when you purchase a luxury product or service, you are not paying for the mere functional performance of the product, you are paying to have the "dream" and the status of the brand. 

 

Then, it's a question of exclusivity and prestige.

Limited editions and exclusive collections are often characteristic of luxury offers. They are forms of what we call "qualitative scarcity", which goes beyond the mere rarity of ingredients and raw materials and which are increasingly used by brands to enhance their exclusivity.

 

Moreover, beyond product artistry, the brand signature is the symbol of distinction and status. The brand's logo as well as all iconic elements (pattern, colour, design) participate to the symbolic dimensions of luxury.

As a consequence, sociologists, as opposed to economists, like to refer to luxury as a form of demonstration of knowledge and power.

 

Finally, in the context of our rapidly changing world, the notion luxury seems to be redefining itself in order to stick to the period and remain relevant. Luxury is today, increasingly achieved through highly personalized experiences rather than through mere possessions.

Luxury needs to deliver experiential rewards and create positive emotional connections between the brand and its customer base. This can be done for instance through the packaging, in-store experience, advertising, storytelling, and many more, in order to nurture emotions and strengthen customer loyalty.

 

When it comes to perfumery, BINET-PAPILLON is the perfect example of a niche and luxury perfume brand. From the selection of the highest quality raw materials (97% natural & 84% organic) to the uniqueness of the perfume compositions born in the mind of an independent creator and worked on by 4 noses, the brand offers singular and identifiable perfumes, with original accords and impeccable lasting.

Discover yourself the unique fragrances of BINET-PAPILLON. 

 

 

Leave a comment

All comments are moderated before being published